Logo Design Process
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Learn MoreLogo design is arguably the most well-known aspect of graphic arts, and with good reason. A great logo can quickly and effectively communicate a company, product, service, or even an individual.
Learn more about the course here
In Logo Design Process, award-winning designer and illustrator Von Glitschka shares his proven process for creating world-class logos.
This course includes:
- 21 Logo Design Process Videos. Nothing is held back in this course. Von covers the entire logo design process, including working with clients, discovery and strategy, creating logo concepts, vector building methods, type, colors, design presentation, and delivery of final assets.
- A step-by-step system for designing logos. This is an action-based course. Each video will guide you through part of the process for designing logos from first contact with a client to the delivery of the final assets.
- How to sketch, refine, and build your logos. Von is a master of vector art (he's even a member of Adobe Illustrator's beta testing team). You'll learn how to go from rough sketches to clean and refined final vector artwork.
- 80+ downloadable resources. Every file that Von shows in the videos is included and more. You'll find PDFs of slides, resource lists, example files, mini-guides and more.
- Real-life client examples. Von shares tons of details stories from clients that will help you overcome client objections, solve common logo design issues, and gain a deeper understanding of logo design.
- King Donuts sample project. Von chose King Donuts, a local donut shop, to use for a sample project. Throughout the course, Von will guide you through the King Donuts sample project.
- VFVanja F.Verified BuyerRated 5 out of 5 starsThe Professor of Logo Design and Illustration
This is an amazing course with many tips and tricks and is suited for all levels. I have been following Von and his work for years and every time I dive deep into his tutorials I become fascinated with new things and his skill of explaining things followed by his amazing artwork. I highly recommend this course!!!
- RERyan E.Verified BuyerRated 5 out of 5 starsNo brainer…get it! Knowledge bombs aplenty!
This course is packed with knowledge-all of it incredibly useful. I’m pretty new to vector art but I quickly became aware of Von Glitschka . I jumped at a chance to learn from the best. I’m also enjoying the look into the client process. Fantastic!
RCRetroSupply Co.Hi Ryan,
Welcome to the world of vectors, and thank you for taking the Logo Design Process class! We knew Von's reputation preceded him, but it's great to hear of new people discovering him and finding his teaching valuable. We hope the rest of the course will be just as rewarding!
-The RetroSupply Co. Team
- DWDebbie W.Verified BuyerRated 5 out of 5 starsI've still not completed the course but I'm already reaping the benefits.
Von shares loads practical advice and honest sight. Last week I used Von's packages approach to quote on a job, which gave me the confidence to quote for more and at a higher price. The client has just emailed me to confirmed they want the top package (I'm ecstatic!) Will no doubt be using the rest of course to coach me through delivering the logo and assets.
RCRetroSupply Co.Hi Debbie,
Congratulations on landing the job! We're so glad you were able to put Von's instruction into practice so soon. Thank you for taking the time to write a review, and have fun with the rest of the course!
-The RetroSupply Co. Team
- SHShaylyn H.Verified BuyerRated 5 out of 5 starsTreasure Trove of Information
Insane amount of information in the course. As a newbie currently in sponge mode, being able to absorb processes and techniques from a master like Von... well, it's the real deal, folks.
RCRetroSupply Co.Hi Shaylyn,
Thank you for your kind review of the Logo Design Process course! We're so happy you found the information presented by Von to be valuable. Happy creating and best of luck in your design career!
-The RetroSupply Co. Team
- DRDavid R B.Verified BuyerRated 5 out of 5 starsfine-grained and wide ranging
If you're willing to put the time in, this is an extremely helpful and rewarding course. There's so much here, and logo design is just the tip of the iceberg. As a graphic designer early in my freelance career, I'm deeply appreciative of the clear and concise advice on everything from how to determine your pricing to using creative briefs; managing client expectations and avoiding scope creep; not to mention the nitty gritty of creating logos and, more broadly, visual identities. I think this is a really good value, especially for designers curious about freelance.
RCRetroSupply Co.Hi David,
Thank you for your purchase and for the incredibly lovely detailed review. We're glad you're satisfied with the breadth of topics covered and value for price. We wish you the best of luck in your freelance career!
-The RetroSupply Co. Team