The Beginners Guide to Making T-Shirts That Sell Workshop

LEARN TO MAKE T-SHIRTS THAT SELL

You don't have to struggle to create awesome t-shirts people want to buy. There's a path that makes the whole process easier.

Introducing The Beginner's Guide to Making T-shirts That Sell: An online workshop that teaches you everything from researching a concept to creating your design to prepping for print.

The idea that you can't make money selling shirts is bull****. You just have to think a little differently.

In the past year I've made extra money for my business largely due to shirt sales. I have friends who have made a lot more.

Clark Orr helped make Johnny Cupcakes a multimillion dollar business with his shirt design. 

I've heard enough of these stories to know it's not a fluke. It just takes good design skills, a marketing mindset, and the willingness to try and fail. Yes, some lucks involved. 

Making t-shirts isn't just about the money.

Building a side hustle selling your shirts is neat. Who wouldn't love to make a few hundred or thousand dollars a month selling shirts?

But it's not the only benefit.

Respect from peers, more job opportunities, and new clients can all result from creating a side hustle. Self initiated work shows designers, employers, and clients that you're driven by passion. 

Clark Orr has built a loyal following, awesome clients, and a killer business largely from the knowledge and passion he brought to Johnny Cupcakes. 

Here's what you'll get

SIX PART WEBINAR RECORDINGS

Recordings of our live webinar where we go over the process- from discovering what your audience wants, to building the concept, to printing. We've broken down those parts in the "Here's What You'll Learn" section below.

T-SHIRT ILLUSTRATION TUTORIAL WITH BRAD WOODARD

There's not enough time during the webinar to create the entire design for the shirt. Brad made this illustration tutorial to go in-depth on how he created every part of the illustration.

If you're an illustrator and want to pick up some new illustration tricks you're going to love this!

MYSTERY TEE BRUSH KITS

Get the brushes Brad used to create the example illustration in the course to use on your own illustration projects. Includes TIFF textures and brushes for Procreate, Illustrator, and Photoshop.

T-SHIRT MOCK-UPS

The best t-shirt mock-ups you can find from our friends at Cotton Bureau.

RETROTEE SMART PSD

Easily recreate the texture of your favorite t-shirt– just place your graphic into the file and save. You can customize the shirt dye color to any color you want and choose from 8 different textures.

MYSTERY TEE BRUSH EXPANDER PACK

Get an additional set of diverse brushes to use in your projects including halftones, natural pen brushes, line brushes, and more.  Includes TIFF textures and brushes for Procreate, Illustrator, and Photoshop.

Here's what you'll learn

PART 1. INTRODUCTION & OVERVIEW

Meet our panelists and learn get an overview of their expertise and the topics they will be covering in the other parts.

PART 2. DEVELOP YOUR CONCEPT

Learn how to find a concept that makes your shirt irresistible to buyers.

In this section of the workshop we'll cover discovering what your audience wants and testing your assumptions about what people will buy.

PART 3. HOW TO SELL

So you've go an awesome concept and you've chosen your subject matter. But it's all in vain if you don't make any sales.

Learn the who, what, and when of selling your shirt, and building excitement about your launch.

PART 4. Q & A

We've presented a lot of information up to this point. During the Q & A, you'll hear some  questions from of the live participants (they're probably some of the same questions you'll have) and each panelist will weigh in with their answer.

PART 5. DESIGN YOUR SHIRT

Watch Brad Woodard show and tell about how he built the concept for our Mystery Tee from searching through Hardy Boys books with me, to loose sketch, to final polished work. 

Plus, we'll give you the resources we used to develop our idea so you can use them we you create your own shirt.

PART 6. LEARN PRINTING

Delivering files to a screen printer can be intimidating. Mistakes can be costly. In this section we'll have our friend Lenny Terenzi join us from Hey Monkey Design.

Lenny has ran a popular screen printing shop for 5 years and is ready to give you his best tips and answers your questions.

Plus, you'll "know a guy" so when you need some sweet shirts printed or just a tip he's just an email away. 

Learn from These Experts

DUSTIN LEE

Dustin is the owner of RetroSupply Co. and a marketing nerd. His businesses make over $400,00 a year, include a 40,000 person email list, and over 10,000 in products sold. He also owns Passive Income for Designers. A site dedicated to helping designers build side hustles.

BRAD WOODARD

Brad Woodard is the owner of Brave the Woods and an illustration Yoda. He's designed dozens of t-shirts, illustrated children's books, and sold thousands of posters. He founded Artists for Education and has been teaching design for over 5 years. 

LENNY TERENZI

Lenny is the owner of Hey Monkey Design and a screen printing sage. Starting with just $2000 he built a popular screen printing studio in Raleigh, North Carolina that does full time commercial screen printing and community classes.

CLARK ORR

Clark is the owner of CODC and former art direct for Johnny Cupcakes. His smart nostalgic style has landed him clients like The Walking Dead, Reach Records, NBC, and sold a hell of a lot of shirts.